Forgotten Concept: Volvo VESC

Volvo VESC

Volvo VESC Concept

Forgotten Concepts, Forgotten Concepts

This is an installment in a series of posts looking back on show cars that we feel deserved a little more attention than they got. If you have a suggestion for a Forgotten Concept topic, please shoot us a line or leave a comment below.

Volvo VESC Concept

First Shown: 1972 Geneva Motor Show

Description: Advanced safety-feature test mule

Sales Pitch: “Demonstrating Volvo’s leadership in this important area (safety).”

More Forgotten Concepts

Volvo VESC

Volvo VESC Concept

Details:

First shown at the 1972 Geneva Motor Show, the Volvo Experimental Safety Car (VESC) was a rolling testbed for a number of cutting-edge occupant-protection features. Among them:

  • Front and rear impact-absorbing bumpers
  • Front and rear energy-absorbing crush zones
  • Front-impact energy absorbing system which directed the engine under the cabin in the event of a collision
  • Side-impact beams
  • Four-wheel antilock disc brakes
  • Backup warning system
  • Front and rear airbags
  • Padded front seat backs
  • Door-anchored three-point front seatbelts
  • Rear-view camera

In the name of reduced engine emissions, the VESC was equipped with a fuel-injected engine and a catalytic converter, the latter to reduce NOx emissions.

Designed for surviving a frontal impact at speeds up to 80 kph (50 mph), the VESC was considerably larger than the production Volvo models of the day, but it was predictive of the 200 Series coupes, sedans, and wagons that would be introduced in Europe for the 1974 model year.

Forgotten Concept: Porsche C88

Volvo VESC

Volvo VESC Concept

CG Says:

Most impressive, perhaps, is that virtually every safety feature incorporated into the VESC way back in 1972 is now standard on every mainstream new car and truck. One of the features, side-impact-protection, wasn’t required by law in the U.S. until the 1994 model year–talk about your long-range planning.

I sort of miss the days of when Volvo took a style-be-damned attitude toward design, focusing instead on safety and space utilization. Seems the only feature from the VESC that never saw service in a production vehicle is the huge front-seatback cushions, and that’s probably a good thing.

Halifax: Volvo’s Forgotten North American Factory

Volvo VESC Concept

Volvo VESC Concept

Listen to the Consumer Guide Car Stuff Podcast

Follow Tom on Twitter

Concept Car Gallery

(Click below for enlarged images)

Volvo VESC

Forgotten Concept: Karmann SUC

Volvo VESC

For GREAT deals on a new or used Chrysler, Dodge, Jeep or RAM check out Patterson Tyler Group TODAY!

A Brief History of Car Radio

Motorola Car Radio

By Jim Flammang

Commercial radio stations were transmitting signals to the public in the early 1920s, amplified in 1924 by the broadcast of the final campaign speech by newly elected president Calvin Coolidge. Two years earlier, outgoing president Warren Harding had installed a radio in the White House.

History of Car Radio

Car radio antenna, circa 1924

Guglielmo Marconi earns credit for inventing a practical radio, in the mid-1890s. By the turn of the 20th century, a handful of early adopters were transmitting signals to the few listeners who could receive them. American inventor Lee DeForest demonstrated a pioneering effort at the 1904 World Exhibition in St. Louis, Missouri.

Before long, tech-savvy innovators were experimenting with possibilities. Some pondered the idea of making radio reception portable. By the late teens, ambitious pioneers were installing radio receivers in vehicles. Early antennas were bulky and cumbersome, sometimes employing multiple lines that ran the length of the vehicle, strung between front and rear support masts.

Pioneering efforts to market car radios didn’t last long. Chevrolet offered a factory-installed Westinghouse radio for 1922, as a $200 option (about $3,075 in today’s dollars). Philco introduced a mass-produced car radio, the Transitone, as an option for 1927 Chevrolet sedans.

Early radios had demanded constant, precise adjustment of three tuning knobs. Vehicle vibrations could send the carefully set tuning into chaos. Automobile ignition systems often produced dreadful static.

Superheterodyne tuning, a vital tech breakthrough, was becoming standard by the late 1920s. Superhet radios featured single-knob tuning, along with improved sound and stability.

Just as the Great Depression was getting underway, in 1930, brothers Paul and Joseph Galvin developed the first commercially successful automobile radio. They named it the “Motorola.” At $130 (equivalent to about $2,000 today), it was shockingly expensive. After all, a 1930 Ford Model A coupe or sedan cost around $495 to start.

Paul Galvin came up with the Motorola name, blending “motor” and “Victrola” (a brand name used to designate early phonographs). Because of its aural appeal, a number of new products got names ending in “-ola,” including the Crayola crayons used by kids for drawing.

The End of Terrestrial Radio? Electric Cars and AM Radio

Motor Majestic Car Radio Ad

For the next few decades, car radios followed the same basic configuration. They had a tuning knob, a mechanically operated tuning dial, and a volume knob. Inside was a grouping of vacuum tubes. Powered by the car’s battery, the radio had to be connected to a sizable antenna.

Vacuum tubes were big and bulky. They also consumed considerable power from the car battery, while emitting plenty of heat.

Why this 50-Year-Old German Radio is the Ultimate Automotive Accessory

Motorola Car Radio Ad

Motorola Car Radio Ad

By the end of the Depression, with World War II underway in Europe, about one in five American cars contained radios. All early radios were AM.

Blaupunkt introduced the first in-car FM radio in 1952. Becker launched its iconic “Mexico” AM/FM radio in 1953, promising premium sound quality. Operating through a higher frequency range (88 to 108 MHZ), FM radios produced better sound quality than AM.

Most drivers stuck with AM, which occupied the lower end of radio’s frequency band (540 to 1605 kHz). Initially referred to as cycles-per-second, “Hz” (Hertz) is a measure of the frequency of a radio signal. One MHZ equals a million Hertz; one kHz is a thousand Hertz.

Convoy Madness! 12 Classic CB-Radio Ads

Motorola Car Radio Ad

Chrysler took an alternate path toward in-car entertainment in 1955, introducing a record player that used special 7-inch discs. The phonograph system faced a formidable challenge – keeping a needle in place along the disc’s grooves, in a moving automobile. It didn’t last long.

Transistors, invented in 1948, finally arrived in car radios during the early 1960s. Dubbed “solid state,” transistors were far smaller and more capable than vacuum tubes, drawing much less power and emitting little heat.

5 Cheapest American Cars of 1986 (With Air, FM, and Automatic)

Motorola Car Radio Ad

Eight-track tape players debuted in 1965, initially offered by Ford and Motorola. Cassettes began supplanting the eight-track units during the 1970s. Stereo reception, featuring two distinct radio channels rather than one, arrived in 1969. Next up: compact-disc (CD) players, launched by Sony in 1984 and factory-installed in Mercedes-Benz automobiles a year later.

Since then, sound quality has improved steadily, claimed to be “theater” level, as amplifiers gained power and speakers grew in number and capability. Back in the 1950s, in stark contrast, step-up car audio typically consisted of adding a second speaker, likely home-installed on the shelf behind a sedan or coupe’s back seat.

The 7 Cheapest American Cars of 1972 (With AM and Auto)

Motorola Car Radio Ad

Motorola Car Radio Ad

Check out the Consumer Guide Car Stuff Podcast

Radio Ad Gallery

(Click below for enlarged images)

History of Car Radio

The End of Terrestrial Radio? Electric Cars and AM Radio

History of Car Radio

Car Stuff Podcast

Consumer Guide Car Stuff Podcast, Episode 91: F-150 Lightning Overview, So Long VW Passat

F-150 Lightning Overview

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Episode: 91

Broadcast date: July 25, 2021

Guest: Brian Bell

F-150 Lightning Overview, So Long VW Passat

Host Tom Appel and co-hosts Jill Ciminillo and Damon Bell start off the show by discussing  the impending discontinuation of the Volkswagen Passat midsize sedan, as well as VW’s other product initiatives. Brian Bell, Marketing Manager for the Ford F-150, joins us to talk about the revolutionary new F-150 Lightning pure-electric pickup truck . Tom has a “which vehicle sold better?” quiz for Damon and Jill, and Damon runs down the latest articles on the Consumer Guide Daily Drive blog, including our Consumer Guide test-drive review of the 2021 Jeep Wrangler Unlimited Rubicon 392.

The Consumer Guide Car Stuff Podcast is broadcast every Sunday on Chicago’s WCPT AM 820 at 1:00 PM CST.

Discussed this week:

Test Drive: 2020 Volkswagen Passat 2.0T SEL

Test Drive: 2021 Volkswagen ID.4

Quick Spin: 2021 Volkswagen Arteon SEL R-Line

Test Drive: 2020 Volkswagen Golf TSI

Consumer Guide Car Stuff Podcast, Episode 82: EV Smartphone Apps, 2022 Ford F-150 Lightning

Five Things That Make the 2022 Ford F-150 Lightning a Great Work Truck

Test Drive: 2021 Jeep Wrangler Unlimited Rubicon 392

Einspritzung Madness! A Gallery of Classic Car Ads Featuring Fuel Injection

For GREAT deals on a new or used Chevy truck check out Sierra Truck Center TODAY!

What is the Lordstown Endurance?

Lordstown Endurance

Lordstown Endurance

The Lordstown Endurance is a battery-electric pickup truck developed by Ohio-based electric-vehicle startup Lordstown Motors. Yet to see regular production, the Endurance is unique among electric vehicles in that it is designed to use hub motors instead of axle- or transmission-mounted motors, thus eliminating the need for a transmission, traditional axles, or half shafts.

More electric-car news and reviews

What is the Lordstown Endurance?

The Endurance is planned to be offered only as a 5-passenger crew cab, and, at least initially, only with all-wheel drive. Per Lordstown, the four hub motors combine to deliver 600 horsepower. The Endurance is equipped with what is estimated by outside sources as a 109-kWh battery, which provides a Lordstown-claimed driving range of 250 miles. The pickup is rated to tow 7500 pounds, and prices are planned to start at $52,500.

Consumer Guide Car Stuff Podcast, Episode 82: EV Smartphone Apps, 2022 Ford F-150 Lightning

Lordstown Endurance, Hub Motors, What is the Lordstown Endurance?

Like many EV startup companies, including Tesla, Lordstown is opting to sell vehicles directly to consumers, sidestepping the traditional franchise dealer system employed by mainstream manufacturers.

Production of the Endurance has been delayed twice as of this writing. The first trucks were scheduled to be delivered by the end of 2021, but Lordstown has recently said that timeframe will not be met, and a new target date for delivery has not yet been set. The company also recently announced that it would need to raise additional cash before it is able to deliver production examples of the Endurance.

Lordstown Motors’ success had been predicated in part by the ability of another EV startup company, Workhorse, to secure a U.S. Postal Service contract to supply electric mail-delivery trucks. Workhorse had contracted with Lordstown to manufacture the mail trucks it had designed, but those plans fell through when the USPS opted to contract with OshKosh Defense instead of Workhorse to manufacture a new-generation postal delivery vehicle.

Lordstown Motors and Workhorse have an interesting history. Lordstown was created in 2018, largely by the ownership of Workhorse, for the sole purpose of acquiring General Motors’ idle Lordstown, Ohio, assembly facility. The purchase of that plant was financed in part by General Motors, which also took a minor equity stake in the project. At one time, the same man—Steve Burns—was the CEO of both Workhorse and Lordstown.

First Spin: 2021 Jeep Wrangler Unlimited 4xe

Lordstown Endurance

Lordstown Endurance

Even if Workhorse had been granted the USPS contract, Lordstown would have been left with considerable surplus manufacturing capacity, with which it had planned to build its own vehicles, beginning with the Endurance.

Listen to the Consumer Guide Car Stuff Podcast

Follow Tom on Twitter

Lordstown Endurance Gallery

(Click below for enlarged images)

What is the Lordstown Endurance?

Mail-Truck Mainstay: What Was The Grumman LLV?

What is the Lordstown Endurance?

For GREAT deals on a new or used Chevrolet check Tom Ghibbs Chevrolet TODAY!

Consumer Guide Car Stuff Podcast, Episode 31: Becoming a Mechanic, 2020 Jeep Compass Trailhawk

Becoming a mechanic

Consumer Guide Car Stuff Podcast

Whether you drive a car, need a car, or just occasionally bum a ride with friends, you’ve come to the right place. Join the editors of Consumer Guide Automotive as they break down everything that’s going on in the auto world. New-car reviews, shopping tips, driving green, electric cars, classic cars, and plenty of great guests. This is the Consumer Guide Car Stuff Podcast.

Episode: 31

Broadcast date: June 1, 2020

Guest: Ian Hardie

Becoming a Mechanic, 2020 Jeep Compass Trailhawk

Host Tom Appel and co-hosts Jill Ciminillo and Damon Bell start the show by discussing the 2020 Nissan Frontier compact pickup–in particular, Nissan’s strategy of putting an all-new V6 engine the current-generation Frontier in advance of introducing the all-new Frontier in the near future. Next, we talk about our test-drive experiences with the 2020 Jeep Compass Trailhawk compact SUV. Ian Hardie, Senior Campus Employment Services Director for Universal Technical Institute in Lisle, IL, calls in to talk about the state of the automotive/diesel service and repair industry, and how UTI trains the technicians of tomorrow. Damon turns the tables with a “reused model names” quiz for Tom and Jill to wrap up the show.

The Consumer Guide Car Stuff Podcast is broadcast every Sunday on Chicago’s WCPT AM 820 at 1:00 PM CST. It is available as a podcast shortly thereafter.

Consumer Guide Publisher Tom Appel on the Nick Digilio Show

Tom on Green Sense Radio

Discussed this week:

Consumer Guide Best Buys

Test Drive: 2020 Jeep Compass Trailhawk

Universal Technical Institute

More Consumer Guide quizzes

More Consumer Guide Test Drives

Follow the crew:

The CG Daily Drive Blog

Car Stuff Facebook Page

Consumer Guide on Twitter

Tom on Twitter

Damon on Twitter

Jill on Twitter

Drive, She Said

Becoming a Mechanic