A Brief History of Car Radio

Motorola Car Radio

By Jim Flammang

Commercial radio stations were transmitting signals to the public in the early 1920s, amplified in 1924 by the broadcast of the final campaign speech by newly elected president Calvin Coolidge. Two years earlier, outgoing president Warren Harding had installed a radio in the White House.

History of Car Radio

Car radio antenna, circa 1924

Guglielmo Marconi earns credit for inventing a practical radio, in the mid-1890s. By the turn of the 20th century, a handful of early adopters were transmitting signals to the few listeners who could receive them. American inventor Lee DeForest demonstrated a pioneering effort at the 1904 World Exhibition in St. Louis, Missouri.

Before long, tech-savvy innovators were experimenting with possibilities. Some pondered the idea of making radio reception portable. By the late teens, ambitious pioneers were installing radio receivers in vehicles. Early antennas were bulky and cumbersome, sometimes employing multiple lines that ran the length of the vehicle, strung between front and rear support masts.

Pioneering efforts to market car radios didn’t last long. Chevrolet offered a factory-installed Westinghouse radio for 1922, as a $200 option (about $3,075 in today’s dollars). Philco introduced a mass-produced car radio, the Transitone, as an option for 1927 Chevrolet sedans.

Early radios had demanded constant, precise adjustment of three tuning knobs. Vehicle vibrations could send the carefully set tuning into chaos. Automobile ignition systems often produced dreadful static.

Superheterodyne tuning, a vital tech breakthrough, was becoming standard by the late 1920s. Superhet radios featured single-knob tuning, along with improved sound and stability.

Just as the Great Depression was getting underway, in 1930, brothers Paul and Joseph Galvin developed the first commercially successful automobile radio. They named it the “Motorola.” At $130 (equivalent to about $2,000 today), it was shockingly expensive. After all, a 1930 Ford Model A coupe or sedan cost around $495 to start.

Paul Galvin came up with the Motorola name, blending “motor” and “Victrola” (a brand name used to designate early phonographs). Because of its aural appeal, a number of new products got names ending in “-ola,” including the Crayola crayons used by kids for drawing.

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Motor Majestic Car Radio Ad

For the next few decades, car radios followed the same basic configuration. They had a tuning knob, a mechanically operated tuning dial, and a volume knob. Inside was a grouping of vacuum tubes. Powered by the car’s battery, the radio had to be connected to a sizable antenna.

Vacuum tubes were big and bulky. They also consumed considerable power from the car battery, while emitting plenty of heat.

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Motorola Car Radio Ad

Motorola Car Radio Ad

By the end of the Depression, with World War II underway in Europe, about one in five American cars contained radios. All early radios were AM.

Blaupunkt introduced the first in-car FM radio in 1952. Becker launched its iconic “Mexico” AM/FM radio in 1953, promising premium sound quality. Operating through a higher frequency range (88 to 108 MHZ), FM radios produced better sound quality than AM.

Most drivers stuck with AM, which occupied the lower end of radio’s frequency band (540 to 1605 kHz). Initially referred to as cycles-per-second, “Hz” (Hertz) is a measure of the frequency of a radio signal. One MHZ equals a million Hertz; one kHz is a thousand Hertz.

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Motorola Car Radio Ad

Chrysler took an alternate path toward in-car entertainment in 1955, introducing a record player that used special 7-inch discs. The phonograph system faced a formidable challenge – keeping a needle in place along the disc’s grooves, in a moving automobile. It didn’t last long.

Transistors, invented in 1948, finally arrived in car radios during the early 1960s. Dubbed “solid state,” transistors were far smaller and more capable than vacuum tubes, drawing much less power and emitting little heat.

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Motorola Car Radio Ad

Eight-track tape players debuted in 1965, initially offered by Ford and Motorola. Cassettes began supplanting the eight-track units during the 1970s. Stereo reception, featuring two distinct radio channels rather than one, arrived in 1969. Next up: compact-disc (CD) players, launched by Sony in 1984 and factory-installed in Mercedes-Benz automobiles a year later.

Since then, sound quality has improved steadily, claimed to be “theater” level, as amplifiers gained power and speakers grew in number and capability. Back in the 1950s, in stark contrast, step-up car audio typically consisted of adding a second speaker, likely home-installed on the shelf behind a sedan or coupe’s back seat.

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Motorola Car Radio Ad

Motorola Car Radio Ad

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Radio Ad Gallery

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History of Car Radio

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History of Car Radio

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Photo Feature: 1961 Plymouth Belvedere

1961 Plymouth Belvedere Four-Door Sedan, Lexus Grille

1961 Plymouth Belvedere Four-Door Sedan

Note: The following story was excerpted from the June 2017 issue of Collectible Automobile magazine

Plymouth spent the early Sixties in crisis mode. Sales of the 1960 Plymouths had been disappointing. Although the 1961 car was a continuation of the 1960 body shell, it got a complete makeover. Only the roof and doors were carried over—all other sheetmetal was new.

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The tailfin fad had run its course and Chrysler styling chief Virgil Exner pruned them away for 1961. That doesn’t mean that Exner had suddenly become conservative. Taillights were housed in pods and the front-end styling was controversial, to say the least. 

1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan

Inside, the dashboard was restyled. The band-type speedometer remained in a pod mounted on top of the flat dash, but was no longer gear driven. Instead a unique magnetic system operated the speedometer, and was said to be more accurate. An optional clock was mounted under the speedometer and was flanked by temperature and fuel gauges. A blank face greeted customers who didn’t pay extra for the timepiece. The extra-cost heater had push button controls.

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1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan

Ultimately, sales slid even further. 

It’s unfortunate that Plymouth styling didn’t appeal to more buyers. Under the skin, Plymouths were good cars. Unibody construction offered better rigidity than the previous body-on-frame Plymouth. The torsion-bar front suspension gave better handling than competitors Ford and Chevrolet, but was still smooth riding. V8 horsepower ranged from 230 to 375 in 1961. Then, too, for economy-minded buyers, there was a highly regarded six-cylinder engine. 

Chrysler Corporation introduced its compact Valiant in 1960, powered by a new ohv six that replaced a flathead six with roots that went back to the Thirties. To fit under the Valiant’s low hood, the inline six was inclined 30 degrees to the right and became commonly known as the “Slant Six.” Plymouth often labeled it “30-D Economy Six.”

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1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan

 

Tilting the engine did more than help it clear the hood. It also created room for long intake-manifold runners that resulted in more efficient breathing. Valiants used a 170-cubic-inch version of the Slant Six, while full-sized Plymouths, which also adopted the engine, had a 225-cid unit with 145 horses. 

Slant Six performance and fuel economy were both good for its size, and over time the engine gained a reputation for bulletproof durability. The ’61 Plymouth brochure noted that the full-size Plymouth six “walked off with top honors for its class in the 1960 Mobilgas Economy Run.” Besides being thrifty, the Plymouth six also produced 10 more horsepower than the similarly sized sixes from Ford and Chevrolet. 

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1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan

The car on these pages is a midline Belvedere sedan powered by a Slant Six mated to a three-speed manual transmission. It has optional power brakes, but not power steering. Base price was $2439 and 40,090 Belvedere sedans—six and V-8—were manufactured. Only the base Savoy four-door sedan had a bigger run. 

When photographed, the Belvedere was owned by North Shore Classic Cars of Mundelein, Illinois. Unrestored and with fewer than 65,000 miles, it was repainted in its original Desert Beige color in 2013. Jim Sisty of North Shore Classic Cars describes the Belvedere as “unique looking and peppy enough.”

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1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan

1961 Plymouth Belvedere Four-Door Sedan Gallery

1961 Plymouth Belvedere

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