A Brief History of Car Radio

Motorola Car Radio

By Jim Flammang

Commercial radio stations were transmitting signals to the public in the early 1920s, amplified in 1924 by the broadcast of the final campaign speech by newly elected president Calvin Coolidge. Two years earlier, outgoing president Warren Harding had installed a radio in the White House.

History of Car Radio

Car radio antenna, circa 1924

Guglielmo Marconi earns credit for inventing a practical radio, in the mid-1890s. By the turn of the 20th century, a handful of early adopters were transmitting signals to the few listeners who could receive them. American inventor Lee DeForest demonstrated a pioneering effort at the 1904 World Exhibition in St. Louis, Missouri.

Before long, tech-savvy innovators were experimenting with possibilities. Some pondered the idea of making radio reception portable. By the late teens, ambitious pioneers were installing radio receivers in vehicles. Early antennas were bulky and cumbersome, sometimes employing multiple lines that ran the length of the vehicle, strung between front and rear support masts.

Pioneering efforts to market car radios didn’t last long. Chevrolet offered a factory-installed Westinghouse radio for 1922, as a $200 option (about $3,075 in today’s dollars). Philco introduced a mass-produced car radio, the Transitone, as an option for 1927 Chevrolet sedans.

Early radios had demanded constant, precise adjustment of three tuning knobs. Vehicle vibrations could send the carefully set tuning into chaos. Automobile ignition systems often produced dreadful static.

Superheterodyne tuning, a vital tech breakthrough, was becoming standard by the late 1920s. Superhet radios featured single-knob tuning, along with improved sound and stability.

Just as the Great Depression was getting underway, in 1930, brothers Paul and Joseph Galvin developed the first commercially successful automobile radio. They named it the “Motorola.” At $130 (equivalent to about $2,000 today), it was shockingly expensive. After all, a 1930 Ford Model A coupe or sedan cost around $495 to start.

Paul Galvin came up with the Motorola name, blending “motor” and “Victrola” (a brand name used to designate early phonographs). Because of its aural appeal, a number of new products got names ending in “-ola,” including the Crayola crayons used by kids for drawing.

The End of Terrestrial Radio? Electric Cars and AM Radio

Motor Majestic Car Radio Ad

For the next few decades, car radios followed the same basic configuration. They had a tuning knob, a mechanically operated tuning dial, and a volume knob. Inside was a grouping of vacuum tubes. Powered by the car’s battery, the radio had to be connected to a sizable antenna.

Vacuum tubes were big and bulky. They also consumed considerable power from the car battery, while emitting plenty of heat.

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Motorola Car Radio Ad

Motorola Car Radio Ad

By the end of the Depression, with World War II underway in Europe, about one in five American cars contained radios. All early radios were AM.

Blaupunkt introduced the first in-car FM radio in 1952. Becker launched its iconic “Mexico” AM/FM radio in 1953, promising premium sound quality. Operating through a higher frequency range (88 to 108 MHZ), FM radios produced better sound quality than AM.

Most drivers stuck with AM, which occupied the lower end of radio’s frequency band (540 to 1605 kHz). Initially referred to as cycles-per-second, “Hz” (Hertz) is a measure of the frequency of a radio signal. One MHZ equals a million Hertz; one kHz is a thousand Hertz.

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Motorola Car Radio Ad

Chrysler took an alternate path toward in-car entertainment in 1955, introducing a record player that used special 7-inch discs. The phonograph system faced a formidable challenge – keeping a needle in place along the disc’s grooves, in a moving automobile. It didn’t last long.

Transistors, invented in 1948, finally arrived in car radios during the early 1960s. Dubbed “solid state,” transistors were far smaller and more capable than vacuum tubes, drawing much less power and emitting little heat.

5 Cheapest American Cars of 1986 (With Air, FM, and Automatic)

Motorola Car Radio Ad

Eight-track tape players debuted in 1965, initially offered by Ford and Motorola. Cassettes began supplanting the eight-track units during the 1970s. Stereo reception, featuring two distinct radio channels rather than one, arrived in 1969. Next up: compact-disc (CD) players, launched by Sony in 1984 and factory-installed in Mercedes-Benz automobiles a year later.

Since then, sound quality has improved steadily, claimed to be “theater” level, as amplifiers gained power and speakers grew in number and capability. Back in the 1950s, in stark contrast, step-up car audio typically consisted of adding a second speaker, likely home-installed on the shelf behind a sedan or coupe’s back seat.

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Motorola Car Radio Ad

Motorola Car Radio Ad

Check out the Consumer Guide Car Stuff Podcast

Radio Ad Gallery

(Click below for enlarged images)

History of Car Radio

The End of Terrestrial Radio? Electric Cars and AM Radio

History of Car Radio

Car Stuff Podcast

Wreath and Crest Madness! A Gallery of Classic Cadillac Ads

1959 Cadillac, Classic Cadillac Ads

1959 Cadillac

We apologize in advance. There’s a pretty good chance your favorite Cadillac isn’t included in the gallery below. As it turns out, though a luxury brand, General Motors’ luxury division has made available a surprising number of models and body styles over the years–more than we could cover in this gallery of vintage Cadillac ads.

We do note, however, that Cadillac ad copywriters over the years have tended to eschew technical details, and focus more on the proud tradition of Cadillac ownership. Look closely–you won’t see much discussion regarding horsepower or anything as untoward as maintenance.

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Again, if your favorite Cadillac isn’t shown below, let us know what we missed. The place to leave comments is down below.

More classic car ads

Gallery of Classic Cadillac Ads

1906

1906 Cadillac Ad

1906 Cadillac Ad

Loose-Ends Madness! A Gallery of Strange and Obscure Car Ads

1923

1923 Cadillac V-63 Ad, Classic Cadillac Ads

1923 Cadillac V-63 Ad

Dead-Brand Madness! A Gallery of Eagle Ads

1946

1946 Cadillac Ad

1946 Cadillac Ad

 Aussie Madness! A Gallery of Australian Car Ads

1949

1949 Cadillac Ad

1949 Cadillac Ad

Luxury Madness! Premium Car Ads from 1955 (with prices!)

1953

1954 Cadillac Eldorado Ad

1953 Cadillac Eldorado Ad

Rides and Rock: 5 Car Commercials with Great Music

1959

1959 Fisher Body Ad

1959 Fisher Body Ad

Performance Madness! 10 Classic Muscle Car Ads

1960

1960 Cadillac Ad

1960 Cadillac Ad

Model-Year Madness! Classic Ads Featuring the Coupes of 1976

1963

1963 Cadillac Ad

1963 Cadillac Ad

Recent-History Madness! A Gallery of Car Ads from 2002

1967

1963 Cadillac Eldorado Ad

1967 Cadillac Eldorado Ad

Four-Door Madness! A Gallery of 1988 Sedan Ads

A Gallery of 1988 Sedan Ads

1988 Pontiac Bonneville SSE

By 1988, light-duty trucks—a category which includes pickups, minivans, and SUVs—accounted for roughly one third of new-vehicle sales. At the time, the popularity of trucks seemed scandalous to many in the automotive media, most whom wagged a stern figure at automakers, warning that a sudden surge in the price of gas would leave dealers with lots full of unsellable product.

And while a brief spike in gas prices around the turn of the 21st Century did, briefly, suppress the public’s interest in SUVs and crossovers, three decades later “trucks” are selling better than ever. In fact, during the first two months of the COVID-19 shutdown, crossover sales accounted for as much as 80 percent of what sales there were during that time.

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Let’s return to 1988 and spend a little time with the sedans of the day. Collected here for you are 16 vintage print ads and one pretty entertaining TV commercial. If you remember spending time in one of these cars, tell us about it. The place to leave comments is down below.

More classic car ads

A Gallery of 1988 Sedan Ads

Alfa Romeo Milano

1988 Alfa Romeo Milano Ad

1988 Alfa Romeo Milano Ad

More Alfa Romeo news and reviews

Acura Legend

1988 Acura Legend Ad

1988 Acura Legend Ad

Acura: The Racing in its Blood

Audi 80

1988 Audi 80 Ad

1988 Audi 80 Ad

Office Faux Pas: Pinstriping an Audi

Buick Park Avenue

1988 Buick Park Avenue Ad

1988 Buick Park Avenue Ad

The Buicks of 1986

Chevrolet Corsica

1988 Chevrolet Corsica Ad

1988 Chevrolet Corsica Ad

Future Collectibles: 2014-2016 Chevrolet SS

Chrysler New Yorker

1988 Cheysler New Yorker Landau.Ad

1988 Chrysler New Yorker Landau.Ad

The “Big” Chryslers of 1990

Dodge Colt

1988 Dodge Colt Ad

1988 Dodge Colt Ad

Forgotten Functionality: Recalling the 1994 Eagle Summit Wagon, Mitsubishi Expo, and Plymouth Colt Vista

Dodge Dynasty

1988 Dodge Dynasty Ad

1988 Dodge Dynasty Ad

Fratzog Madness! 10 Classic Dodge Ads

Ford Taurus

1988 Ford Taurus Ad

1988 Ford Taurus Ad (Canada)

Future Shock: 1985 Ford LTD vs. 1986 Ford Taurus

Honda Accord

1988 Honda Accord LX Ad

1988 Honda Accord LX Ad

Review Flashback! 1982 Honda Accord

Jaguar XJ6

1988 Jaguar XJ6 Ad

1988 Jaguar XJ6 Ad

Consumer Guide Picks the 15 Best-Looking Cars of All Time*

Mercury Sable

1988 Mercury Sable Ad

1988 Mercury Sable Ad

Forgotten Concept: Mercury Meta One

Pontiac Bonneville

1988 POntiac Bonneville SSE Ad

1988 Pontiac Bonneville SSE Ad

Poncho Madness! 10 Classic Pontiac Ads

Renault Medallion

1988 Renault Medallion Ad

1988 Renault Medallion Ad

Unsettling Transition: The 1988 Eagle Lineup

Toyota Cressida

1988 Toyota Cressida Ad

1988 Toyota Cressida Ad

Review Flashback! 1980 Toyota Cressida Wagon

Volvo 740

1988 Sedan Ads

1988 Volvo 740 Ad

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Check out the Consumer Guide Car Stuff Podcast

1988 Sedan Ads

For GREAT deals on a new or used Harley check out Old Town Temecula Harley-Davidson TODAY!

Drop-Top Madness! 20 Classic Convertible Ads

1985 Dodge 600 ES Convertible

1985 Dodge 600 ES

The bad news is that fewer than one of every hundred cars sold in the United States is a convertible. (I will spare you the fractional math required to pass along the number of manual-transmission-equipped convertibles sold on our shores last year, but it’s fewer still.)

The good news is that American has a rich heritage of top-down motoring, and no downward pointing trendline can take that from us.

One question, however, is when did Americans begin buying convertibles because they were convertibles? Obviously the earliest automobiles were topless—but they did not “convert,” as no provisions were made for weather protection. If it rained while you were out in your Curved Dash Oldsmobile, you got wet.

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For some insight on this matter, we turned to Collectible Automobile Editor-in-Chief John Biel, who explained:

There were some convertible-like cars in the Teens (I know Ford and Buick had them) with roll-up glass side windows and fully enclosing fabric tops, but they weren’t called convertibles. Ford used the name “Coupelet” for instance. Then in the mid Twenties the idea caught on again, and this was the start of the modern convertible. Packard listed a Dietrich-bodied two-passenger car it called a convertible coupe as early as 1925, and some independent coachbuilders may have been using the term for similar bodies around the same time. In 1927 Cadillac, LaSalle, and Buick all added weathertight (no snap-in side curtains) soft top cars they called “convertible coupes,” so the word was coming into common use for this type of car by the end of the decade. To confuse things, there were some cars with this same type of design that didn’t use the term convertible, but called them cabriolets. Others may have used the term convertible in conjunction with a roadster because, well, the top did convert. . . .   

There’s not much confusion about the cars seen below. We have collected 20 classic convertible print ads, and one bonus truck for good measure.

If you have owned a convertible at some point in your life, please tell us about it. The place to leave comments is down below.

More classic-car print ads

Classic Convertible Ads

1927 Packard

1927 Packard

1927 Packard Ad

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1937 DeSoto

1937 DeSoto

1937 DeSoto Ad

X-Ray Madness! A Gallery of Classic Car Ads Featuring Cutaway Art

1949 Plymouth

1949 Plymouth

1949 Plymouth Ad

Rear-View Madness! Classic Ads Featuring the Backs of Cars

1952 Mercury

1952 Mercury

1952 Mercury Ad

Longroof Madness! More Classic Wagon Ads

1953 Ford Pace-Car Promotion

1953 Ford Pace Car

1953 Ford Pace Car Ad

Velour Madness! An Ad Gallery Featuring Classic Auto Interiors

1955 Buick

1955 Buick

1955 Buick Ad

Model-Year Madness! 10 Luxury Car Ads from 1987

1956 Chevrolet

1956 Chevy

1956 Chevrolet Ad

Action Madness! A Gallery of Classic Ads Featuring Cars in Motion

1960 Pontiac

1960 Pontiac, Art Fitzpatrick

1960 Pontiac Ad

Designer Madness! Fashion in Classic Car Ads (Gallery)

1962 Chevrolet

1961 Chevrolet Impala Convertible

1962 Chevrolet Ad

Utility Madness! A Gallery of Classic SUV Ads

1961 Rambler

1961 Rambler

1961 Rambler Ad

Aviation Madness! A Gallery of Classic Car Ads Featuring Airplanes

1962 Studebaker Lark

1962 Studebaker Lark Daytona

1962 Studebaker Lark Ad

Market Crash Madness! A Gallery of Depression-Era Car Ads

1964 Dodge

1964 Dodge

1964 Dodge Ad

Travel Madness! A Gallery of Classic Rental Car Ads

1975 Cadillac Eldorado

1975 Cadillac

1975 Cadillac Eldorado Ad

Memory Lapse Madness! A Gallery of Forgotten Car Ads

1977 Cadillac Seville San Remo Conversion

1977 Cadillac, San Remo, Convertible Conversion,

1977 Cadillac Seville Ad

CVCC Madness! A Gallery Of Classic Honda Ads

1980 Oldsmobile Ninety Eight Hess & Eisenhardt Conversion

1980 Oldsmobile, 1980 Oldsmobile Ninety Eight Hess & Eisenhardt Conversion

1980 Oldsmobile Ninety Eight Ad

Luxury Madness! A Gallery Of Classic Lincoln Ads

1981 Volkswagen Rabbit

1981 Volkswagen, Convertible, Elke Sommer

1981 Volkswagen Rabbit Ad

Dynaflow Madness! A Gallery Of Classic Buick Ads

1985 Dodge 600 ES

1985 Dodge, 1985 Dodge 600 ES

1985 Dodge 600 ES Ad

Performance Madness! 10 Classic Car Ads Featuring Horsepower Numbers

1989 Saab 900

1989 Saab

1989 Saab 900 Ad

Hollywood Madness! 12 Classic Celebrity Car Commercials

1990 Ford Mustang

1990 Ford

1990 Ford Mustang Ad

Model-Year Madness! 15 Sporty Car Ads from 1984

1990 Rolls-Royce

1990 Rolls-Royce

1990 Rolls-Royce Ad

Worst Car Commercials: The 80s

Non-Car Bonus: 1981 Dodge D-50 Ragtime Mini Conversion

1981 Dodge D-50

1981 Dodge D-50 Ad

Check out the Consumer Guide Car Stuff Podcast

Classic Convertible Ads

Classic Convertible Ads Gallery

Classic Convertible Ads

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